we are chhabra

2018

As spiced drinks became more popular Co-Founder, Pratima Chhabra, was desperate to enjoy Indian chai outside of her family home.

As a type 1 diabetic, she found tasting the ‘chai’ blends on the market frustratingly difficult. They either lacked in flavour or were stuffed with sugar and additives.

Leveraging Pratima’s family recipe, we quickly fell in love with creating the flavours of a traditional Masala Chai. Even throughout our Australian road trip, we sourced and experimented with delicious ingredients to craft interesting concoctions in the hostels we stayed at.

We then decided to see what people thought of our blends. To refine our recipes, we started selling at festivals, events, markets and shop tastings every weekend. We began getting positive feedback from the general public and this gave us the impetus to make Chhabra more than just a hobby.

Then in 2020…

After countless rounds of tastings and pivotal feedback, we moved from loose leaf tea to hand sealed tea bags and, arrived at our flagship tea flavours.

We quickly realised that whilst we loved the community of the market stalls and events, we wanted to showcase our flavours to the masses.

In 2020, we said goodbye to hospitality and re-launched with a new name, new blends, fresh packaging and new vision, ready for retail!

We launched our 4 Spice Hot Chocolate pays homage to Co-Founder Casey’s Caribbean heritage, as we experimented with her family’s traditional Cocoa Tea recipe.

redefining ourselves…

Once retail ready, it was hustle hustle hustle. We were would march around London with a backpack full of our blends and hope to win the hearts of the Independent health stores we approached.

In 2021 and 2022, we were given the two very special seasonal launch opportunities in Nordstrom stores across the US as well as Tesco UK Superstores. We are so grateful to these stores for for taking a chance on us and giving us that first opportunity.

Continued flavour experiments helped us realise that we were not just a hot drinks brand. Our true passion was creating new flavours, by balancing unique flavour combinations, whether that be food or drink.

We define ourselves as a flavour company and the launch of our highly concentrated, sugar-free flavour drops were confirmation of this.

now…

Our love for creating new and fun flavours that balance punchy ingredients, has grown bigger and stronger. We are committed to crafting unique sugar-free blends with premium ingredients, to create an intense mouth-watering tease.

We are all as ambitious as ever, and have very big and scary plans for the next few years!